Don't Let Them Own You: A Rant

Like all marketing, social media is only a means to an end. Let me explain...

Back when I worked in marketing (which I did full-time from 2007-2017), I discovered that the majority of my clients held a fundamental misunderstanding about social media.

I’ll illustrate with this 100% fictional (and admittedly not very charitable) conversation:

CLIENT: Hello! I would like one social media strategy, please.

ME: Great! How’s your website?

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