Discussion about this post

User's avatar
Lisa Cooper Ellison's avatar

Great post, Sarah! I have one question about CTAs based on something I was told by another person with marketing expertise. Do you feel like CTAs for free items, like an always free newsletter, should also follow your 20% CTA rule, or do they get a pass? I completely agree with this stat for paid items. Thanks for being an invaluable resource! :)

Expand full comment
Jimmie Bise Jr's avatar

Sarah, this is good and important stuff to anyone who wants to shift *anything* in a modern market. You don't own your social media account. It is not yours. Anyone can restrict it, remove it, ban it, burn it, take it over, or buy it out from under you. The closest thing you have to true "content" ownership is your web site (but even then, back up what you want to save forever because even web sites can go away). Thank you for saying this and saying it loudly and with conviction.

Also, I dig your social media motto. A lot of years ago, I came up with my own rules for social media: 1) Be useful, and 2) Don't be a jerk. Funny how we line up, isn't it? :D

Expand full comment
16 more comments...

No posts