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Patti Rae's avatar

I can so relate to this post, Sarah. For me, it is my failure to meet my book marketing expectations where I am constantly beating myself up. It feels as if I'm always trying to improve in that area, but the reality is that I really suck at marketing. Trying to post something regularly on social media and always thinking of ways to promote my books is ongoing internal battle. Book marketing is a constant push out of my comfort zone and feels like a necessary evil, which makes me ask myself your questions - Is there value in admitting that I'm bad at something? Must I improve myself in everyway to consider myself a success in this venture? Hmm - Maybe I should start to be kinder to myself. Maybe I should accept what I can do and forgive myself for what I don't accomplish. Because, it's not like we're not given it all everyday, but there is only so much one can accomplish and still hold on to our sanity. Thanks for reminding of us this.

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Sarah Brandel's avatar

Sarah,

Emails are obligations that someone else is placing on you without your consent. And I have been guilty of that! So, as one of those folks who have previously been in your inbox--and who you did reply to--feel free to ignore us in the future. :-)

The only part of the book Deep Work that I remember at all had to do with auto-replying away the obligation to answer emails that weren't wanted. It definitely sounds impersonal, but if it helps you focus on managing your stuff rather than everybody else's stuff, that's a win!

Assume the emails will not stop--what's the best way to deal with them? Answering each of them personally is not the answer. They'll just keep coming! Perhaps I'm evil, but--if you're not auto-replying to say you might get back if you're interested--I don't see anything wrong with form letters. I had an internship at a publishing company once (and I've read for several online magazines), and we sent many, many, many form letters in response to unsolicited (slush) submissions. The authors who sent those submissions often were very invested in them, but the authors didn't die horribly because they received a form letter in response. They just moved on to whatever was next--the next publisher, the next agent, etc. Yeah, it's a bit of a bummer not to be Chosen, but it's not the end of the world. (Yup, I'm evil AND heartless!)

So have some permission to decide you're not going to be "good" at email and punt the responsibility for what other people want or need when it doesn't align with what YOU want or need. I know that's much easier said than done, and sometimes email can be a nice respite from other work that you (or I) really should be doing, but why don't you give it a try?

Another (more evil) Sarah

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